NewHouse is a product created with both agents and sellers in mind. Agents are able to gain insights into how potential buyers' interact with listings plus other perks related to buyer’s behaviors. It also functions as a hub for property searches, enabling users to compare home values and connect with local professionals for both rental and sale properties. NewHouse needed a full suite of design, including UX / UI, Branding, and Identity.
How could we brand and design the platform to be seller-centric for agents while appearing user-friendly for buyers?
