While I’m not one of the rare natives, I’m no stranger to the South. I grew up in the Upstate of South Carolina, spent some time in Charleston, and piddled around in Savannah before I landed in the beautiful city of Atlanta. I put full emphasis on saying that I’m a “designer” because I truly spend half of my time in the print realm and half in digital. I began as a front-end web developer before diving head-first into branding and package design, and have spent the last couple of years exploring UX / UI design.
As a freelance designer, my background includes companies such as Keller Williams, Toyota, Coca-Cola, Michelin, and others. I tackle every project from a user’s perspective. Packaging design isn’t just about a pretty box, it’s about a consumer’s initial reaction when they see and feel the product before ever even using it. When designing a website, I don’t just organize information, I get into a user’s perspective to ensure the interaction makes sense and that the experience is fluid, by drawing out wireframes and user flows before even starting my computer.
To say that I’m just a designer, or that ‘I’m here to help take you to the next level,’ would truly be a disservice to anyone I collaborate with. I’m passionate about brands, and truly believe that success will follow anyone who believes in and fights for what they’re passionate about. How I help clients pursue that passion is through creative problem solving and strategic thinking, by creating compelling brands and engaging digital experiences.
The "dating" phase, where we'll get to know each other better. We'll clarify goals and expectations, analyze brand perceptions, and define your target audience.
After our initial consultation, I'll continue studying market trends and competitors. We'll develop marketplace positioning to clarify and define brand language.
Next, we'll conceptualize and create your brand identity, develop visual standards, and extend the design to business cards, signage, packaging, social media, etc.
Last, we'll review final files and assess any gaps before sending files to print, launching digital campaigns and websites, or publishing social media profiles.