While I’m not one of the rare natives, I’m no stranger to the South. I grew up in the Upstate of South Carolina, spent some time in Charleston, and piddled around in Savannah before I landed in the beautiful city of Atlanta. I put full emphasis on saying that I’m a “designer” because I truly spend half of my time in the print realm and half in digital. I began as a front-end web developer before diving head-first into branding and package design, and have spent the last couple of years exploring UX / UI design.
As a freelance designer, my background includes companies such as Keller Williams, Toyota, Coca-Cola, Michelin, and others. I tackle every project from a user’s perspective. Packaging design isn’t just about a pretty box, it’s about a consumer’s initial reaction when they see and feel the product before ever even using it. When designing a website, I don’t just organize information, I get into a user’s perspective to ensure the interaction makes sense and that the experience is fluid, by drawing out wireframes and user flows before even starting my computer.
To say that I’m just a designer, or that ‘I’m here to help take you to the next level,’ would truly be a disservice to anyone I collaborate with. I’m passionate about brands, and truly believe that success will follow anyone who believes in and fights for what they’re passionate about. How I help clients pursue that passion is through creative problem solving and strategic thinking, by creating compelling brands and engaging digital experiences.